Datacasting
Whether it is HDTV or multicasting in SDTV, one of the important benefits of digital broadcasting is that digital broadcast streams may be compressed—which creates the opportunity to use that spectrum for other purposes. In addition to programming, digital television stations act as a wireless network capable of broadcasting data – or “datacasting,” information in a digital television signal beyond the pictures and sound needed for a traditional television program. Digital data that is datacast by a public television station can be received in homes, schools and workplaces by a TV tuner card plugged into a computer, a set-top box attached to a television, or a new digital television set, to capture the digital signal. Using advanced compression techniques, digital public television stations can compress their HDTV broadcast stream to 15.8 Mbps and simultaneously datacast up to 3.6 Mbps of data without affecting the quality of the programming stream. When broadcasting in SDTV, the amount of spectrum available is even greater. For example, when broadcasting a single SDTV broadcasting stream at 3.6 Mbps, a public television station can simultaneously datacast up 15.8 Mbps of data. Whatever the form—HDTV or SDTV—the datacast receiver separates the data bits from the television programming stream. This data can then be manipulated and saved to any software program.