Ellis Bromberg has been General Manager of Milwaukee Public Television (MPTV), which includes WMVS and WMVT broadcasting, online, and print services, since 2000. He has spent more than 37 years in public broadcasting management, previously as Station Manager of WILL-TV, Urbana, Illinois (1990-2000); Director of TV Broadcasting at WMHT, Schenectady, New York (1983-1990); and Director of Broadcasting and News Director at WSKG TV and Radio, Binghamton, New York (1976-1983).
Under Ellis's leadership, MPTV launched one of the most ambitious digital multicast plans in the country, experimenting with broadcast channels that offer local weather, traffic, and music, in addition to more traditional public television fare. MPTV has also distinguished itself with an extensive commitment to local programming, including full-length performances by regional arts companies; ongoing public affairs series that serve southeastern Wisconsin’s minority communities; a unique weekly forum about significant local issues taped on location with a live studio audience; and the ambitious five-hour “The Making of Milwaukee,” an Emmy Award-winning series about the city’s history. Three of MPTV’s local productions, “Tracks Ahead,” “Outdoor Wisconsin,” and “Healthful Indian Flavors with Alamelu,” are seen on public television stations across the nation; and MPTV’s “Around the Corner with John McGivern,” another Emmy Award-winner, is broadcast regionally on stations in the Upper Midwest. In 2013, MPTV was recognized with the Wisconsin Broadcasters Association Year of the Veteran Initiative Award for multiple television productions about veterans’ issues, and involvement with the Face for Every Name project, a call for photos of Wisconsin soldiers who are listed on the Vietnam Veterans Memorial in Washington.
As president of the Illinois Public Broadcasting Council from 1996-2000, Ellis led the effort to obtain a $22 million allocation from the Illinois legislature for the transition of that state’s eleven public television stations to digital broadcasting. It was one of the most generous state grants in the nation for that purpose.
In addition to the APTS Board, Ellis currently serves on the Wisconsin Educational Communications Board and the Milwaukee Education Partnership, in addition to the executive committees of public television’s University Licensee Association and Digital Convergence Alliance. An award-winning television writer and reporter, Ellis has also been recognized by the Public Broadcasting Service with a special certificate of achievement for his responsiveness to viewers.
In the community, Ellis is active on several boards. He is the chair of the Milwaukee Jewish Federation’s Jewish Community Relations Council, a member of the Federation’s executive committee, and past president of Hillel Milwaukee. In 2007, he was honored by the Milwaukee Jewish Council for Community Relations with its Saul Sorrin Leadership Award for commitment to the community.
A native of New York City, Ellis earned an M.A. in Journalism from the Ohio State University, and a B.A. from the State University of New York at Binghamton. He is also a graduate of the Corporation for Public Broadcasting’s Management Development Program for Public Broadcasting Executives at the Wharton School, University of Pennsylvania.
Ellis's wife Mel is the principal of her own consulting company, WaterShed International. Their daughter, Kyra, is an actress in New York City.