The WisnconsinVote website that drew 165,000 visits for this past election cycle alone. On election night, tech-savvy visitors to the site from around the country signed up to receive text messages and Twitters throughout the night as results from polls came in. And, as you saw, Wisconsin Public Television also developed a version of WisconsinVote.org optimized for wireless handheld devices, like iPhones and Blackberries, to enable a wider group of citizens to access its information.
They also purchased ads on Facebook aimed at the 300,000 Wisconsin residents between the ages of 18 and 24. They found that people who visited WisconsinVote.org from Facebook spent twice as much time on the site as did the average visitor, suggesting that they had succeeded in engaging a portion of this critical demographic that was interested in the election and who valued this concentrated source of information.
