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FARMERS MARKET PROMOTION PROGRAM

Farmers Market Promotion Program

Agency: Department of Agriculture
Division: Agriculture Marketing Service (AMS)
Deadline: April 15, 2010

Description: The FMPP program is designed to promote the domestic consumption of agricultural commodities by expanding direct producer-to-consumer marketing opportunities. This program authorizes funding for projects that address issues related to farmers markets, roadside stands, community supported agriculture programs, agritourism activities, and other direct producer-to-consumer marketing channels.

In the past, FMPP funds have been used to provide educational workshops to farmers and conduct promotional campaigns through newspaper, radio, and television advertising. Through these activities, AMS gains useful insights into efforts to promote, train, and educate farmers, connecting them to more widespread community outreach programs.

Fit for public broadcasting: The AMS is particularly interested in projects that develop professional expertise for farmers market managers, vendors, boards, and organizations to effectively manage and operate farmers markets and other direct marketing enterprises. This could include a range of educational programs and activities such as the development of distance learning curricula for farmers market managers and vendors, certification programs for farmers market managers, and training on strategic planning. Such projects should address and enhance the long-term economic viability of farmers markets and other direct-to-consumer farm marketing outlets.

Eligibility: Local governments, school districts, and nonprofits are eligible to apply.

Anticipated funding: An estimated $5 million dollars will be available for awards.

How to apply: Applications must be submitted through Grants.gov. If you are new to Grants.gov, you will need to do the following:

1. If you don’t already have one, request a DUNS number by clicking here.
2. If your organization is not registered with the Central Contractor Registration, it must do so by clicking here.
3. Register with Grants.gov by clicking here.

Once you’re registered, click here to apply for grants.

Grants.gov resources:
Customer support electronic tutorials and manuals: http://www.grants.gov/applicants/resources.jsp
Help desk email: support@grants.gov
Support line number: 1-800-518-GRANTS (4726)
For help preparing an application, visit How to apply for an FMPP grant.

Resources:
Program notice
Program website
 

 

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