OETA Provides Tornado Relief Tools
Oklahoma’s public television station, The Oklahoma Network (OETA), has provided lasting support to those affected by the May tornadoes. OETA launched a series of relief efforts in response to the recent devastation online, on-air and through outreach.
Immediately following the storms, the Oklahoma Network leveraged social platforms to provide resources for victims, information for citizens to help with relief efforts and connections to organizations mobilized to assist on the ground. Social platforms were also used to launch a digital hope drive, #InspireOK, developed to collect digital messages of hope from across the country. The content provides comfort to the children, families and teachers directly affected by the May tornadoes.
The “digital hope drive”encourages participants to use their creativity and submit inspiring quotes, thoughts, photos, drawings, videos or other media.
OETA also created a website, After The Storm, which aggregates resources, volunteer opportunities and community needs, as well as providing an archive of content designated to helping parents and caregivers talk to children about tragic events.
Through the levering of existing content such as Sesame Workshop and Mister Rogers, OETA was able to populate television breaks with information on helping children cope.There were also local spots produced, one which drove viewers to the After The Storm resources and tools online, and another that featured the network’s executive director offering OETA resources and delivering a message of hope and healing for the Oklahoma community. The station also provided on-air crawls to help raise funds for various relief organizations.
OETA partnered with organizations such as a local CBS affiliate, the Red Cross and the Salvation Army to host fundraisers for relief efforts. Efforts even included an appearance by OKC Thunder basketball star Kevin Durant, a documentary about Moore—one of the towns hardest hit by tornados—and special programming from NOVA. Together with the Red Cross, Sesame Workshop and others, OETA is also planning a fall back-to-school event for the students and teachers who lost classmates and their schools in the destruction.
If you would like to learn more about OETA relief efforts, visit the After The Storm website.
View a clip from OETA's on-air relief efforts here: