Signaling their commitment to helping consumers navigate the transition from analog to digital television, more than 100 organizations have joined the Digital Television (DTV) Transition Coalition co-founded by the Association of Public Television Stations.

Members of this broad-based coalition are pledging to work together on a comprehensive consumer education campaign to increase awareness of the transition, which will be completed on February 17, 2009. DTV Transition Coalition members (see the complete list) include a wide cross-section of broadcast, cable and consumer electronics industries, retailers, civil rights and grassroots organizations, community groups, trade associations, and state and local government organizations.

“These diverse groups are critical to achieving the goal that no consumer is left without access to free over-the-air television once the transition is complete,” said APTS President and CEO John Lawson. “The combined resources of these organizations will help us inform millions of families about the benefits of digital broadcast television."

The privately-funded campaign will use basic marketing and public education strategies to help television viewers better understand the nature of the transition and provide information about steps consumers may need to take to maintain their over-the-air television signals. The coalition is also developing material to be used by members to help spread the word about the transition. For more information visit www.DTVtransition.org, now available in both English and Spanish.