CET Launches CETconnect.org

CET (Cincinnati, Ohio) recently launched an on-demand internet service designed to enhance on-air programming with exclusive expanded local content. CETconnect.org features video in seven categories: Around Our Communities, Current Affairs, Arts & Culture, History & Science, Teachers & Students Lifelong Learning and Kids & Families. Local organizations, such as the Cincinnati Symphony Orchestra, Cincinnati Art Museum, and the Cincinnati Museum Center, will collaborate on content, and as the project expands, so will the number of partners and interactive components. By focusing on an interactive web site, CET hopes to attract more viewers from ages 18-49.

"CET steadfastly focuses on its mission—to serve the community with programming that educates, enriches and engages—but how we accomplish that mission changes as our community's needs and interests change," said Susan Howarth, President and CEO of CET. "We developed CETconnect.org to respond to our viewers' desire for broader and deeper local programming that is available 24/7. We best serve our community by keeping not just abreast of but ahead of the evolving media environment."