PBS 45 & 49 will launch a new corporate identity this fall as Western Reserve Public Media. The new identity better reflects the public broadcaster's regional coverage, which unifies the four major metropolitan areas of northeast Ohio- Akron, Canton, Cleveland and Youngstown, the broadcaster said. Western Reserve Public Media will include the two separately licensed Public Television stations, WNEO/Alliance and WEAO/Akron, which together reach the entire northeast Ohio market. The new name will also represent the full range of the organization's broadcast, Internet, new media and print services. Under this umbrella identity, PBS 45 & 49 will become Western Reserve PBS and continue to operate as the primary broadcast service. Additional standard definition channels will be named to reflect the Western Reserve concept. The organization will also open part of its Western Reserve Production Hub in downtown Akron's United Building.